Neo Lupus Ear Cleaning Milk, 100 ml is a natural ear cleansing milk designed for Daily ear cleaning for dogs and cats, also ideal for sensitive pets. Formulated with plant-based ingredients, this gentle treatment removes earwax, impurities, and debris by preventing redness, smelly ears, inflammation, and ear infections. It is the perfect product for anyone looking for an effective yet gentle ear cleanser, suitable for puppies and adult dogs of all breeds. Its formula is inspired by traditional herbal medicine New Lupus, a historic brand founded in France in 1901 and now part of the philosophy Naturally We Care Alleva. Thanks to the presence of plant extracts as rosemary, lemon balm, lavender, thyme, fennel, and peppermint, this cleansing milk has an effect soothing, purifying, and protective of the skin of the ear, without disrupting the ear's natural balance.    

✅ Why choose Neo Lupus Ear Cleaning Milk for the daily cleaning of dogs' and cats' ears

• Gentle and natural ear cleaning
• Removes earwax and impurities, preventing unpleasant odors
• Reduces the risk of ear infections and irritation caused by external factors
• Formula free of harsh chemicals,ideal for frequent use
• Suitable for dogs and cats of all sizes
• Cruelty-free, made in Europe
• Designed for sensitive animals or those prone to allergies

   

✅ Active natural formula

Neo Lupus Cleansing Milk harnesses the synergistic effects of 16 medicinal plants and minerals used in the brand’s iconic formula. Among the main ingredients:

• Rosemary: a natural antibacterial agent)

• Lemon balm: soothing properties

• Peppermint: refreshing effect

• Thyme: purifying and sanitizing

• Hybrid lavender: soothing

• Charcoal: absorbs impurities

This combination provides thorough cleansing without irritating the skin and while maintaining the ear’s natural pH balance.

   

✅ When to use it

Neo Lupus Ear Cleaning Milk is recommended for:

• Dog with a bad odor coming from its ears

• Cat with excess earwax or ear debris

• Prevention of ear infections

• Cleaning after walks in the countryside or at the beach

• Dogs with floppy ears (Cocker Spaniels, Beagles, Poodles, etc.)

• As a support during veterinary treatments

   

✅ Directions for use

1. Apply a few drops to the outer ear

2. Gently massage the base of the ear

3. Let it sit, then remove the impurities with a clean gauze pad

4. Repeat 1–2 times a week or as needed

  Unlike ordinary ear cleansers for pets, Neo Lupus Ear Cleaning Milk is 100% inspired by nature and does not contain harsh chemicals such as alcohol, parabens, or silicones. It is safe, effective, and perfect for care pet care. Discover the entire Neo Lupus line. 

Neo Lupus Eye Lotion (100 ml) is a natural eye lotion designed for the gentle cleansing of the eye area in dogs and cats. Ideal for removing tear stains, residue, secretions, and brownish stains caused by oxidized fur, it is also perfect for animals with sensitive eyes or those prone to frequent irritation.

It is part of the Alleva Neo Lupus line, a range of natural products inspired by traditional herbal medicine and formulated to promote well-being and daily care. Its gentle formula allows for regular use without stinging or irritating the eyes, while respecting the animals’ natural ocular pH.

   

✅ Key benefits

• Gently cleanses and sanitizes the eye area
• Reduces redness and eye irritation
• Useful for excessive tearing
• Prevents tear stains
• Ideal for breeds prone to this condition (Maltese, Poodles, Shih Tzus, Persians, etc.)
• Natural formula with plant extracts
• Suitable for everyday use
• Easy to apply thanks to its liquid texture

   

✅ Natural formula for sensitive eyes

Neo Lupus Eye Lotion is enriched with precious plant extracts that have soothing, cleansing, and refreshing properties:

• Damask rose flower water: soothing and refreshing
• Witch hazel water: reduces redness
• Centaurea Cyanus (Cornflower): suitable for sensitive eyes
• Artemisia absinthium: a natural purifier
• Rosmarinus officinalis (Rosemary): sanitizer
• Mentha piperita (Peppermint): refreshing
• Melissa officinalis: soothing and gentle on the skin
• Propolis: natural protective action
• Charcoal: gently absorbs impurities

The formulation is in line with the Neo Lupus philosophy: natural, paraben-free, and cruelty-free.

   

✅ When to use it

Neo Lupus Eye Lotion is recommended for:

• Eyes that water frequently
• Presence of eye discharge or secretions
• Brownish spots under the eyes
• Dust or irritation caused by external factors
• Regular cleansing of the eye area
• Daily Eye Care and Prevention

Particularly useful for animals with light-colored or long hair and brachycephalic breeds.

   

✅ Directions for use

1. Apply a small amount of the product to a sterile gauze pad or cotton pad

2. Gently cleanse the eye area, working from the inner corner outward

3. Use a separate gauze pad for each eye

4. Repeat daily for visible results

  Discover all the products in the Neo Lupus line! 

Neo Lupus Shampoo (200 ml) by Alleva is the ideal natural shampoo for the daily care of dogs’ and cats’ coats, designed to gently cleanse without irritating the skin. Thanks to its formula based on plant extracts and natural phytocomplexes, it deeply removes dirt, leaving the coat softer, shinier, and easier to comb, while respecting the animal’s skin pH.

Part of the newAlleva Lupus 2025 pet care line, this shampoo is a safe choice for those who want to care for their pets with products that are truly natural, effective, and dermatologically gentle. It is particularly suitable for pets with sensitive skin who are prone to skin irritation, dandruff, or itching.

   

✅ Key benefits

• Cleans deeply without irritating the skin
• Leaves the coat soft, shiny, and fragrant
• Soothing and skin-protecting effect
• Reduces itching and skin irritation
• Suitable for frequent washing
• Creamy texture and easy to rinse off
• Natural formula with plant extracts
• Ideal for dogs and cats of all breeds

   

✅ Neo Lupus Natural Formula

This shampoo harnesses the synergistic effects of carefully selected natural ingredients to care for your pet's coat and skin:

• Artemisia absinthium (Wormwood): natural purifying action

• Rosmarinus officinalis (Rosemary): fortifying and skin-protecting

• Mentha piperita (Peppermint): refreshing and soothing

• Melissa officinalis: soothing for sensitive skin

• Foeniculum vulgare (Fennel): purifying and balancing

• Thymus vulgaris and Thymus serpyllum (thyme): natural antibacterial agents

• Charcoal: absorbs impurities and toxins from the skin

The formula is free of parabens, silicones, and harsh chemicals. Like the entire Neo Lupus line, it is cruelty-free and animal-friendly.

   

✅ Ideal for:

• Routine cleanings

• Dogs and cats that live indoors or outdoors

• Sensitive skin or skin prone to irritation

• Dull, dry, or hard-to-brush hair

• Preventing Bad Odors

   

✅ Directions for use

1. Wet the animal's coat evenly with lukewarm water

2. Apply a small amount of shampoo and massage it in

3. Let it sit for 2–3 minutes to maximize the natural effect

4. Rinse thoroughly

5. Dry and brush the fur

  Discover all Neo Lupus products for the well-being of dogs and cats!